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Pay Per Click (PPC)

Why Pay for your clicks?

Pay Per Click campaigns augment your organic Search Engine optimization, but gives you immediate and measurable results and flexibility.

Using pay per click you can promote seasonal offers and specific products. 
 
You can turn your pay per click campaign on and turn it off.
You can set it to work in a specific geographic radius, or restrict it to a town, county or country.
Pay Per Click means that you pay for every time someone clicks through to wherever you point your advert at.

Pay Per Click content

So to avoid wasting money, you need to makes sure that your campaign is well thought out in respect of the offer, target market or market segment and that your add corresponds to the information on your landing page.

 
The landing page (the page the ppc advert links to) in turn has to positively equip the visitor with decision making information i.e. price, availability, delivery time, approved accredited service etc.
 
A call to action is required (marketing speak to instruct the user what to do next or now preferably)  such as "order before 2pm for next day delivery"

Be in Control of your Pay Per Click Campaign Budget

You can budget by stipulating the amount you want to pay per click, the time frames in a day when you want to have your advert on display, a daily budget and a set period i.e. 2 weeks over which you want your campaign to run.

Planning your PPC

Pay per Click puts the phrase "Time is money" into a perspective.

Take the two following "adwords" Titles. 
"Earn by working from home" attracts a mind-blowing number of clicks and the associated cost per click.
 
"Telesales Earn £s at home" attracts far fewer clicks , but will have a higher % conversion rate and cost you less as it is more specific and will only appeal to those prepared to entertain cold calling.
 
The difference is a lot of clicks and a lot of savings

PPC Campaign Implementation

A PayPer Click Campaign has a number of stages once the decision to market has been taken:

 
  • The crafting of the ad itself
  • The design and content of the landing page
  • The operational procedures to the response generated from the campaign i.e. purchase, enquiry or registration.
  • The persistent monitoring of the campaign through results and analytics and amendment where required.

It is easy to have too broad a scope of references, where you get too many click thru's which cost you money for little or no return, and too tight a scope which restricts the traffic.

A real example of a small service led company

We recently ran a campaign for a client to generate enquiries for the service offered. The campaign ran for one week. The cost of the click thru's of the PPC itself was £140.

The enquiries generated from the pay per click campaign converted into revenue of £59,250 which for the size of the business kept them busy for a few weeks, at which time we repeated the exercise with similar success.

Get In Touch

If you are contacting us in order to discuss a Pay Per Click (PPC) campaign please indicate the website if it is online so that we can respond to you with an informed opinion.

All enquiries are treated in confidence.

We look forward to hearing from you and will return your enquiry as swiftly as possible.

Tags: PPC, Pay Per Click, Adwords Campaigns

 

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