Why Pay for your clicks?
Pay Per Click campaigns augment your organic Search Engine optimization,www.webintelligent.co.uk/SEO.aspx
but gives you immediate and measurable results and flexibility.
Using pay per click you can promote seasonal offers and specific products.
You can turn your pay per click campaign on and turn it off.
You can set it to work in a specific geographic radius, or restrict it to a town, county or country.
Pay Per Click means that you pay for every time someone clicks through to wherever you point your advert at.
Pay Per Click content
So to avoid wasting money, you need to makes sure that your campaign is well thought out in respect of the offer, target market or market segment and that your add corresponds to the information on your landing page.
The landing page (the page the ppc advert links to) in turn has to positively equip the visitor with decision making information i.e. price, availability, delivery time, approved accredited service etc.
A call to action is required (marketing speak to instruct the user what to do next or now preferably) such as "order before 2pm for next day delivery"
Be in Control of your Pay Per Click Campaign Budget
You can budget by stipulating the amount you want to pay per click, the time frames in a day when you want to have your advert on display, a daily budget and a set period i.e. 2 weeks over which you want your campaign to run.