Seriously early shopping
They go shopping in the very early hours to Smithfield and Covent garden markets picking out produce from the vast array at hand to bring specials to the menu that maybe on the menu for 3 days, maybe five and when it's gone, it's gone.
To add to the mix they operate a delicatessen a mile and a half away in Horsell, Woking where they bake their own bread, ciabatta, focaccia, cakes and pastries on the premises.
Food that really whets your apetite
The fundamental nature of the delicatessen means that whiskey soaked cheese, gorgonzola-mascarpone, three different types of pecorino, artichokes, olives and sun dried tomatoes immersed in virgin olive oil and pasta varieties that you rarely encounter end up participating in the salads and aperitivo at both the restarant and the delicatessen.
The secret ingredient
, in his book "Sweet Dreams" described spending two days at a restaurant in New York called Junior's, known all over the USA predominantly for it's American Cheesecake.
He begged and cajoled them to give him the recipe, but felt that perhaps they had omitted the secret ingredient.
It's a bit like that when a steaming bowl of seafood pasta is placed in front of you at Cafe Class, you go home, try to replicate it and it's all really quite sad!
We find that a lot of restaurant websites give the fundamental information, the name , introduction , location and the menu's are in many instances only available in PDF format.
Especially with the advent of mobile responsive websites and the typically short attention span, our approach where possible is to remove obstacles and make website information as accessible as possible.
We also want to try and project a "flavour" of the business and highlight the different aspects and delights of the business.
Food is such an individual thing, so to elaborate is to try and cover all the bases.