Reversing the fortunes of a poorly performing website
The site was static, in that it had no content management system (CMS) enabling the easy addition of content, nor did it have a news section.
The essence of having a content management system and just as importantly website monitoring analytics installed is to be able to:
- easily access and manage the site 24hrs a day yourself - no coding skills required
- be reactive to feedback from the website visitor analysis
- be proactive in engaging with your potential site visitors
- have the confidence to really use your website as the marketing vehicle it is
Apart from that if the phone lines go down, you are extending your opening hours, have a special offer to communicate or are updating available car parking facilities, it's nice to keep customers informed.
- We looked at the competition, the market and the sectors within that market
- We looked at Essential Loo Hire
- We identified essential information required by the end user to make an informed decision
We maintained the existing livery associated with Essential Loo Hire aligning with existing letterheads, vehicle livery and signage.
We progressed to develop a mobile friendly website for the public and a mobile friendly content management system.
The website is now streets ahead of what it was, developed to be an effective marketing vehicle based on research and established goals and objectives. We didn't throw the kitchen sink at it, but used resource commensurate with outcome. It has an established strategy to develop business.
Websites that work
The website has been designed to compete in the market place and grow an established business.
As with all websites it has to be monitored and allowed to settle to establish where it ranks against the competition and it's prominence in its own market sector and operational area. Further to a short period of monitoring next steps outside of the existing strategy can be considered.
Significantly it has the potential and resource to be an effective marketing vehicle and it embraces the mobile phone user which at a single stroke can more than double its market access.
The website is well structured to provide definitive information for indexation purposes to Google and the search engines and equally importantly to the visitor it provides decision making information and allows just one click on the phone number to connect to Faye and her team.